Sunday, February 23, 2020

MBA Programme Essay Example | Topics and Well Written Essays - 3250 words

MBA Programme - Essay Example We optimize the economic value of new commercial property. The deals take the form of sales and leasing agreements. We have four employees directly engaged in negotiations and 12 outsourced professionals including lawyers, accountants, and building engineers. Under management we presently have two new buildings (95 thsd. sq.m.), with a potential worth of 180 mln euro. Our team is proud of the previous project - the Omega Plaza 110 thsd. sq.m. office center. This project was fully leased to 175 clients within a year. Gross revenue from the business center this year is 28 mln euro. Currently, the property owners are selling the building to a real estate investment fund that is interested in dividend income between 170-190 mln euro. Among our clients are BNP Paribas, Thomson Reuters, Nikon and Sviaznoy, the second largest digital retailer in Russia. My personal responsibilities within the company include maintaining relations with property shareholders, deal origination, execution supervision, budgeting and controls. In the next few years, I plan to offer other services at earlier stages of the property development cycle. The best opportunities I see are in the area of strategic partnerships between Western developers who possess modern construction technologies and expertise and between local developers who have land bank and local connections. 1. Please give your objectives for attending the INSEAD Executive MBA Programme. What would you like to achieve over the next 5 years, and how could the INSEAD Executive MBA contribute to achieving these plans? What are your alternatives to INSEAD? (500 words approx.) Objectives for attending INSEAD Executive MBA Programme My overarching objectives in attending the INSEAD Executive MBA Programme are to sharpen my skills and advance my career. I believe that modern business environments require flexibility and continuous learning. I use every opportunity to gain new knowledge and improve my current skills. As an experienced executive I see the MBA programme as a natural step to gain the world’s best business education. Though I have a strong financial background and deep knowledge of the real estate industry, I need further improvement of my soft skills to advance my career. To explore new opportunities I need to assess my career plans from a new perspective. I have a solid car eer, yet I am always open to new opportunities. Who knows, maybe after school I will begin a start-up company in China or launch a subsidiary of a Russian mining company in South Africa. I am seeking these kinds of challenges. 5 years plan Currently, I’m considering two options. In the first option, I will expand my real estate business and it will serve as both a property management and a property developing (design, fund raising, construction) company. I am also considering an Internet start-up project in the gaming industry. In the second option, I will return to my corporate career, preferably in a Russian company working in international business. In this case, I am interested in a business development position where I can explore my executive skills and have entrepreneurial challenges. INSEAD contribution To advance my personal development I have a strong motivation to continue my business education. My former education was formally devoted to finance (accounting, inves tment analysis, management accounting, advanced finance) and is short in terms of marketing, management, and soft skills disciplines. To build an international network I want to be an INSEAD alumni: part of a team that shares a similar interest for personal development and a commitment to making a difference. Last year I tried to launch a payment terminals company in the Baltic States. Despite the project being put aside, I was

Friday, February 7, 2020

Executive Brief on Strategic Planning for a Military Base for Homeland Essay

Executive Brief on Strategic Planning for a Military Base for Homeland Security Class - Essay Example to wane over time, supporting Erik Auf der Heide when he declared that â€Å"interest in disaster preparedness is proportional to the recency and magnitude of the last disaster.† (p. 3) such public attitude has been crucial in national policymaking that determines America’s preparedness for terrorist attacks. When the 9/11 disaster occurred, the public and the government were finally seized with the realization of how important it is to address the issue. This did not come, however, without a price. Hundreds of Americans lost their lives and the impact of the crumbling Twin Towers sent ripples not only economically but also in the psyche of America as a nation. Scholars point to tragedies such as the 9/11 as some catalyst that spur the public and authorities into action. They become opportunities in order to improve the emergency response capability in America. Immediately after the 9/11 incident, the FBI Academy Handbook stressed that in addition to improving capabilit y, there is now a need for an active municipal and citizen involvement to fight terrorism. It stressed that these stakeholders are the in the frontlines in the on-going battle, being the first to be affected and the first to respond in cases of terrorist attacks. (IBP 2002, p. 48) For this purpose, there is now a concerted effort to improve municipal capabilities and resources to address the terrorist problem. The Office of the Homeland Security leads these efforts. This brief outlines the program that has been set in place in Carroll County as part of its role in the national strategy for terrorist threat preparedness. One of the most important of the county’s goal is to ensure that the Fire and EMS departments are integrated and coordinated to effectively carry out the responsibilities assigned by Homeland Security. Currently, the EMS and the fire departments in Carroll County work in a loosely coordinated system and mostly staffed by volunteers. The landscape is a primarily a consequence of

Wednesday, January 29, 2020

What Makes a Pizza More Acceptable than Another Essay Example for Free

What Makes a Pizza More Acceptable than Another Essay Pizzas are often preferred by majority of fast-food consumers since they are available in different sizes with fresh toppings at an affordable price. They are ideal during a family get-together when large size pizzas can be ordered for a free home delivery with a choice for vegetarian or non-vegetarian type. Besides, pizzas are sold as a handy slice, which can be eaten by a busy professional while commuting. Among the leading pizza brands, Pizza Hut, Domino’s Pizza and Papa John’s have been able to develop brand fidelity by creating a variety of tasty pizzas according to different tastes of consumers. Although the tastes of different pizzas depend on toppings, the crispiness, and the quality of wheat dough, a health conscious consumer chooses a pizza according to the calories present in it. Diet Bites reports different calories in a single slice of 14† cheese pizza of three different brands. In case of Domino’s Pizza, the number of kcal is 272, while for Papa John’s, it is 304 kcal, and in case of Pizza Hut, the number of kcal per slice of 14† pizza is 266. Marketing strategy also differs for the pizza brands. According to Stern (2007), Papa John’s has been able to create a niche in the market by delivering pizzas within 30 minutes of an order placed through SMS on the mobile phone. This marketing strategy of Papa John’s has been successful to beat the existing marketing efforts of Domino’s and Pizza Hut. During delivery of pizza from a restaurant to the customer’s place, it should remain hot and crispy without loosing its fresh taste. Alva (1986) reported the claims made by Domino’s group that it makes every effort to retain freshness and taste of its pizzas while delivering hot pizzas to its customers, and that is why Domino’s has been more successful than its competitors. Thus, different brands of pizzas have contrasting tastes, marketing strategies, and consumer preferences. References Alva, M. (1986, October 20). Domino’s and Pizza Hut stress different aspects of delivery. Nations’ Restaurant News. Retrieved from http://findarticles. com/p/articles/mi_m3190/is_v20/ai_4479642/ Diet Bites. (n. d. ). Calories in Pizza- Calories in Domino’s, Little Caesar’s, Papa John’s and Pizza Hut pizzas. Retrieved from http://www. dietbites. com/calories/calories-in-pizza. html Stern, A. (2007, November 15). Papa John’s mobilizes pizza ordering to beat Pizza Hut/ Domino’s. Center Networks. Retrieved from http://www. centernetworks. com/papa-johns-goes-mobile

Tuesday, January 21, 2020

Sample Article Opinions :: essays research papers

Fillion, P. (2002) Postmodern Planning. pg. 265-285 Quote: â€Å"Planning discourse is becoming increasingly disconnected from implementation.†   Ã‚  Ã‚  Ã‚  Ã‚  This quote is from the first paragraph of the article by Pierre Fillion. As a matter of fact, it is the first sentence he uses. It is a very strong sentence that sets up his article beautifully. While after reading his article, I do not agree with all of his statements or points, but this one, his main one, I do agree with strongly. Pierre lays out why he believes that planning discourse is becoming increasingly disconnected from implementation. He states that the public is becoming more involved in the planning aspect, many different ways, including advocacy groups, community based groups, and public general meetings. He also states that it is becoming harder to implement the plans that they do come up with. I believe that this is happening for a multitude of reasons. First and foremost, the main reason that the implementation aspect is lacking is because almost all areas of the western world have become obsessed with financial stability as well as have become qu ite fiscally conscious. Therefore getting the financing for these plans has become increasingly difficult over the past so many years. Cities, individuals, businesses, provinces, states and governments cannot freely spend on items just because someone or a group wants something planned. People are becoming more conservative, and therefore less is being accomplished now, than once was. Another reason, that I believe that things are not always accomplished is because of the planning that goes into them. I feel that people have become more conscientious of the advocacy groups and public groups that want things planning and accomplished a certain way. With the rise in public input, it is possible that the planned projects lose some credibility, and therefore when it gets to the implementation stage, those involved are less open to proceeding with the project. These two things, the publics’ opinion and the financial timidness, have led to a gap to be created between the two, and w ith each passing year, that gap seems to be widening. Qadeer, M.A. (1997) Pluralistic planning for multicultural cities. Pg. 481-494 Quote: â€Å"The cultural and racial diversity of citizens bears on the planning process in three ways.† Following this quote the article goes on to explain in three ways how these three things affect the planning process. Without reading those three paragraphs, I am going to give my opinion on how I believe that in three ways the topic affects the planning process.

Sunday, January 12, 2020

IESE mission and values

I strongly believe that feedback Is an essential Ingredient If performance Is to be maintained – let alone Improved. Therefore, after dealing with the priority of ensuring that all harm was removed from the patient's ways, I approached my assistant with humility and asked to have a private conversation. I actively listened and understood his point of view. I respected him enough to allow himself to explain why the error occurred in the first place and why he was dishonest about the entire transaction being his fault, when asked by another colleague.It was made clear that the dishonesty came from the fear of the consequences of his actions and the error occurred due to negligence. Firstly, I reminded him of the 7 Standards, Ethics and Performance principles that Pharmacists work by, some of which include; making patients our flirts concern, being honest and trustworthy and taking responsibility for our work practices. Even though he may not be a pharmacist, all employees workin g In a professional environment must abide by these principles. I advised him to re- visit the Standard Operating Procedures put In place, to develop his knowledge and competence.In addition, I supported the whole team in collaborating an effective plan to reduce distractions in order to improve patient safety. As a leader of a company that truly believes in championing everyone's right to feel good by delivering products and services through legendary customer care, I also strongly believe that management practices stem from the development and well-being of people. As the Responsible Pharmacist Manager at Alliance Boots, I was in charge of leading a team to provide the best healthcare services to our customers.It was my duty to have regular staff meetings to manage performance thus benefiting the business, the team and the individual. Being the Pharmacist in charge, I am responsible for all On one occasion an error had been made by a senior member of staff regarding the sale of an incorrect prescription medication. He did not confirm the patient's address against the name. Since there was another patient with a similar name, the medication got switched but luckily there no harm was caused. An investigation had to be carried out and the patient was extremely disappointed.After dealing with the priority of ensuring all harm was from the patients way I proceeded my internal investigation. I strongly believe that feedback is an essential ingredient if reference is to be maintained – let alone improved. Therefore, approaching my assistant with humility and respect, I actively listened and understood his point of view as to how and why the error occurred. His initial dishonesty and failure to accept his mistake came from the fear of the consequences of his actions but later admitted his error due to negligence.Firstly, I reminded him of the 7 Standards, Ethics and Performance principles that Pharmacists work by, some of which include; making patients our fi rst concern, being honest and trustworthy and taking susceptibility for our work practices. Even though he may not be a pharmacist, all employees working in a professional environment must abide by these principles. I advised him to re-visit the Standard Operating Procedures put in place, to develop his knowledge and competence.In addition, I supported the whole team in collaborating an effective plan to reduce distractions in order to improve patient safety. As a leader of a company that truly believes in championing everyone's right to feel good by delivering products and services through legendary customer care, I also strongly believe that management practices stem from the development and well-being of people. Elective courses – Management in the healthcare sector. Overseas modules – Nairobi elective for 2 weeks International exchange program – extend networking and more international exposure.Case method study – provide the opportunity of learning f rom a variety of groups and therefore really understand how businesses work all around the world Entrepreneurship has always been significant in ‘See's work 19 months 80 percent international student SIZES Business School believes that the development and well-being of people should e the cornerstone of all management practices MBA program is highly personalized and is therefore greater interaction between student and staff. Strong emphasis on your own abilities to help you develop into an Entrepreneur, a Professional, a responsible leader and as an Individual.Multinational companies come on campus to recruit you. Family business club, Healthcare club Required to Join the Business Spanish Program SIZES Business School is committed to the development of leaders who aspire to have a deep, positive and lasting impact on people, firms and society; to inspiring leaders o work with a spirit of service and integrity, basing their actions on the highest standards of professionalism an d accountability; and to educating leaders to whom we can confidently entrust the future of business and society.Believing that businesses are above all communities of people who work better in an atmosphere of trust, ‘See's mission and core values are articulated in its programs and school culture and carried-out by faculty and staff who lead by example. These emphasize: Respect for others Commitment to the common good of companies and society HumilityLearning and listening Teamwork With these values as a foundation, SIZES programs are structured around five pillars of leadership development: A general management perspective Human and ethical values International dimension Transformational impact Knowledge development After having worked 3 years as a Pharmacist in the leading international pharmacy- led health group, I have had ample time to understand how this incredible business works. As I excelled in my Pharmacist role in Alliance Boots, my curiosity in understanding the underlying factors that generates a successful business stayed reorient.It was not long before this interest was recognized by my seniors and I was promoted to the role – Responsible Pharmacist Manager. I thoroughly enjoyed leading and managing a team in order to produce the best healthcare services to our customers. The insightful exposure to the managerial aspect of my profession made me realism that I want to advance my knowledge and skills in the business aspect of the healthcare industry. Unfortunately, I presently lack the comprehensive understanding of what it takes to be a successful business leader.It was then that I management practices stem from the development and well-being of people. I am truly in favor for ‘See's case study method that I believe will offer insights into areas that I may not be familiar with and brainstorming with students from diverse backgrounds will consequently produce some remarkable work. SIZES offers elective courses in Healthcare m anagement and their overseas modules in Nairobi will best prepare me with the entrepreneurial mindset needed for me to appreciate the ongoing challenges of the industry and help me to have a clearer vision in uncovering some as'. N. Y business solutions.

Saturday, January 4, 2020

Should Gun Laws Be Stricter Gun Control - 1354 Words

Rights for Guns We have all been through that pain of losing a love one either it was to an incurable disease, old age, and car accident or during time of war. Nevertheless, we have lost more love ones through gun violence. People have own guns since the time guns were invented, but â€Å"Are guns for everyone?† We have heard of gun laws throughout the whole United States of America some enforce those laws and other do not. The government enforce stricter gun control laws so the public can be safe, to stop gun violence, and to avoid incidents that can lead to the tragedy in the nation. Nevertheless, we all have said no that’s not going to happen to me I’m always careful, but what if it did happen? Where would the public stand towards stricter gun laws. Safety we all worry for each other’s safety even if it’s going to the groceries or just being at home. Guns should have stricter gun laws towards them for the public safety so the public won’t have that question in the back of their mind â€Å"What if it happen to me?† Gun retailers should document all information of the gun he/she has in their hands and report it to the higher authorities like the FBI. So when any of the gun retailer guns are used at any crime law enforcements will have all the information on who the retailer sold it to making it easier to solve the crime. The policy shouldn’t let gun shows or gun auction not to do this following proper paper work (Mantel 249). Once buying a gun it shouldn’t be easy getting one orShow MoreRelatedShould Gun Con trol Be Stricter Gun Laws? Essay1467 Words   |  6 PagesAmericans were killed by guns, excluding suicides. How many of those deaths would have been prevented if there were stricter gun laws? How many parents would have lived to see their babies grow up? How many children would have lived to graduate, or get married? Although many Americans believe that gun control takes away their second amendment right it actually increases every citizen’s safety by the use of extensive background checking, checking medical records, and restricting gun distributors. On aRead MoreShould Gun Control Laws be Stricter?1336 Words   |  6 PagesShould gun control laws be stricter? Every day some news related to gun violence are being heard all over the world. Shooting in driveway, public places, schools, homicide and suicide are some of different types of gun violence. Shooting on people and killing them is a big issue in the world and different comments are provided about that. One of the most important of them is about gun control laws. Stingl (2013) says â€Å"The term gun control as it is used in the United States refers to any action takenRead MoreGun Control Laws Should Be Stricter Laws931 Words   |  4 Pagesthere should be stricter gun control laws. By this they mean, regulate the sale, manufacture, possession, transfer, and use of firearms. They believe if the government does not make stricter gun control laws, then gun violence and deaths due to guns will only continue to increase over the years. Although there are many people for gun control laws, there are many people who are also against it. Some of the people who are against gun control laws p robably will not understand why there should be stricterRead MoreGun Laws Should Not Be Stricter Gun Control858 Words   |  4 Pageswhether or not we need tighter gun controls. On one side of the debate are the gun control supporters, who claim that the easy access to guns is the primary cause for high rates of crime plaguing the United States. On the other side are people who argue that gun laws will not prevent criminals from obtaining guns, since they will continue to get them illegally. Guns are used for protection when in the hands of people who obey the law. It is crucial to not hinder law-abiding citizen’s ability to possessRead MoreGun Laws Should Be Stricter Gun Control1227 Words   |  5 PagesUnited States are the most top armed nations around the world, and there are 270 million guns which are held by US civilians (Brussel). With the large number of guns, it could become unpredictable without proper gun control. As an example, the tragedy was brought upon the n ation on December 14 2012, twenty children and six staff members was killed by a single man at Sandy Hook Elementary school. New York passed the Ammunition and Firearms enforcement act of 2013 becoming the first state to respondRead MoreThe Debate Over Stricter Gun Control Laws924 Words   |  4 PagesThe debate over stricter gun laws has been ongoing in the United States for quite some time now. Individuals who oppose stricter gun control laws argue that the second amendment to the constitution of the United States constitute part of the bill of rights that protect the right of American citizens to bear arms, and any attempt to set up laws for gun control will be a direct violation of this (Hofstadter 10). They argue that the primary purpose of the amendment was to ensure that American CitizensRead MoreBennett Dorton. English 11. 1-26-17.Gun Control In America.1270 Words   |  6 PagesBennett Dorton English 11 1-26-17 Gun Control In America Every time a gun injures or kills in self defense it is used seven times in a criminal assault or homicide; furthermore the main argument against stricter gun laws is the fact that they are needed for self defense. Gun control is a very controversial and debatable topic, and many people have different opinions. In the Constitution, The Second Amendment gives the right to bear arms, but there have been restrictionsRead MoreThe Debate Over Stricter Gun Control929 Words   |  4 Pages Gun Control in the United States The debate over stricter gun laws has been ongoing in the United States for quite some time now. Individuals who oppose stricter gun control laws argue that the second amendment to the constitution of the United States constitute part of the bill of rights that protect the right for American citizens to bear arms, and any attempt to set up laws for gun control will be a direct violation on this (Hofstadter 10). They argueRead MoreStricter Gun Control Essay1044 Words   |  5 PagesThe Need for Stricter Gun Control In the world we are living in today guns are a major issue for the general safety of people. No one should be nervous to go to large functions such as a concert or sports event but in the U.S. it seems like doing things like that are getting scarier and scarier each day. How much longer until people are scared to do everyday activities? At the rate things are going it seems like it might not be long. Stricter gun control is desperately needed due to the high amountRead MorePersuasive Essay On Gun Control739 Words   |  3 Pagesconsider that guns are a tool when in clear fact they are not, they are very dangerous weapons. Even though some may say that they only use firearms primarily for hunting, majority of guns in the world are used for one thing killing. By standing beside gun control it’s the safest route to follow because it can lower the rates of the amount of gun related crimes such as murder, and robbery being committed. But the most important thing is that it can provide is safety, putting more stricter laws on owning

Friday, December 27, 2019

Social And Social Data Analysis - 1471 Words

Abstract—Social data analysis could be a kind of analysis during Which individuals add a social, cooperative context to form sense of knowledge Social data analysis includes 2 main constituent parts: 1) knowledge generated from social networking sites (or through social applications), and 2) refined analysis of that knowledge, in several cases requiring period (or close to real-time) knowledge analytic, measurements that perceive and suitably weigh factors like influence, reach, and contentedness, AN understanding of the context of the information being analyzed, and also the inclusion of your time horizon concerns. In short, social knowledge analytics involves the analysis of social media so as to know and surface insights that is embedded inside the information. Geo-location is that the identification of the real-world geographic location of an object, like a microwave radar supply, mobile or Internet-connected computer terminal. Geo-location could ask the apply of assessing the location, or to the particular assessed location. Geo-location is c losely associated with the utilization of positioning systems however is also distinguished from it by a larger stress on determinative a significant location (e.g. a street address) instead of simply a group of geographic coordinates. Keywords—Location-based services, query processing, group queries,social constraints. I. INTRODUCTION Social knowledge refers to knowledge people produce that’s wittingly and voluntarily sharedShow MoreRelatedSocial Network Analysis : Approaches, Challenges And Mining Data Essay1411 Words   |  6 PagesSocial Network Analysis: Approaches, Challenges and Mining Data Divya Sanjay Mittal (Under the guidance of Prof.Yong Ge) Department of Computer Science University of North Carolina at Charlotte dmittal1@uncc.edu Abstract — Social network data mining is an active research area in various disciplines, majorly sociology. Social media serves as a source of information for millions of people. People use social networks to receive information, share information about various subjects. Large amount ofRead MoreData Analysis : Information Derived From Statistical Package For Social Sciences3523 Words   |  15 PagesCHAPTER 4 DATA ANALYSIS 4.0 Chapter introduction This chapter presents the results of researcher’s analysis. The chapter describes information derived from analysis of each variable through descriptive statistical data obtained from Statistical Package for Social Sciences (SPSS). The data is going to be presented in pie charts, tables and graphs. 4.1 Findings and discussions The results extracted from the questionnaire, which was distributed to the hotel staff or the hotel employees were asRead MoreWhat And How Social Data1347 Words   |  6 PagesWhat and how to analyze social data Sentiment Analysis (Opinion Mining). It is used to understand the emotion conveyed in a textual message. It involves identifying the opinion, extracting the features or objects for which the opinion is expressed and then categorizing the opinion as a positive, negative or neutral and thus assigning it a polarity (Liu 2010). The growth in social media provides a wider platform which has allowed for an abundance in the expression of opinions, including product reviewsRead MoreMultimedia Big Data Management Processing And Analysis1269 Words   |  6 PagesMULTIMEDIA BIG DATA MANAGEMENT PROCESSING AND ANALYSIS After categorizing multimedia big data, the next important phase in the data management cycle is its processing and analysis. So far, the possible types, sources and perspectives of multimedia big data have been highlighted; but this is only the first of the necessary stages in big data management. Generally, the stages involved in big data processing and analysis include data acquisition, data extraction, data representation, modeling, analysis and interpretationRead MoreThe Big Data Related Activities1487 Words   |  6 PagesThe world is changing with respect to the growth in big data and to the way in which it is used. Growth in big data brings with it many challenges, but it also presents new opportunities. Figure 1, helps understand some of the big data related activities that are taking place in the world with respect to volume of data that is being consumed by these activities over the next 5 years. Fig. 1: Data is predicted to grow to more than 160,000 terabytes in the next 5 years. Apple was Teradata’s â€Å"fastestRead MoreSocial Media Mining : Social Network954 Words   |  4 PagesSocial Media Mining, Social Network Analysis and Social Media Mining Hurdles Naga Bijesh Roy Raya 800846698 Abstract: According to Wikipedia Social Media Mining is the process of representing, analyzing and extracting actionable patterns from social media data. The extensive use of Social media like Facebook, twitter, Google plus, Instagram, LinkedIn and Twitter have been generating massive amounts of social media and big user-generated data. The world’s social networks contains enormous customerRead MoreThe Stock Market Movements And The Social Media956 Words   |  4 PagesHistorical patterns are broken every now and then while fundamental data bears different effects on stocks at different times of an economic cycle. However, there appears to be a correlation between the stock market movements and the atmosphere in the social media. This is yet to be tested in this study, even though there are numerous studies concerning this topic. However, through the AP’s Twitter account, false data was released to the social media; this caused the Dow Jones Industrial Average to plummetRead Mor eWhat Is The Relation Between Trust And Risk On The Use Of Social Media?1230 Words   |  5 PagesSystems Sciences). The explicit purpose of this research is the ability to understand how trust and risk are affecting individuals’ behaviors towards social media platforms, seeing that previous researches highlighted trust and risk to be the most influential factors. It is also seen to be important to conduct this research in order to aid businesses and social media platforms to improve technically and economically. There seems to be an implicit purpose in measuring the role of culture as an influencingRead MoreSocial Media Analytics Using Big Data Technique1493 Words   |  6 Pages1) Social media analytics using big data technique Big data: What is considered â€Å"big data† varies depending on the capabilities of the users and their tools, and continuous data generation make Big Data a moving target. Thus, what currently is considered to be Big Data doesn’t seem to be same in the coming days. Big data analytics is the process of comprising, organizing and analyzing large sets of data called big data to discover, designRead MoreBusiness Appraisal Through Social Media Analytics1454 Words   |  6 PagesBusiness Appraisal through Social Media Analytics Introduction: Social media has changed the business models of many organizations in engaging their customers to develop relationship with their products and services. Social media is also used to build their brands and maintain customer loyalty. Following figures gives an idea about scale of social media. According to searchengingewatch.com, worldwide 1.43 billion people had visited a social networking site in the year 2011. Facebook marketing infographic